Who’s Watching Online Video and When Are They Watching?

I’ve seen a few recent surveys and studies showcasing viewing habits for online videos.  Thought I’d share some of the highlights in my blog posting here.  

For starters, it should come as no surprise that online viewing habits differ from younger and older viewers.  Younger people have grown up in world where YouTube has been around for most of their life and online videos are prevalent and commonplace.  In fact, a very high percentage (77%) of YouTube viewers are under the age of 35

Younger people turn to online videos for numerous reasons including entertainment, information, and advice.  Older people tend to prefer watching their entertainment on more traditional platforms like a good ol’ television set.  But older viewers are increasing their use of online video to learn about products and services as well as for the endless “How to” categories where they can learn about everything from how to properly fillet a fish or how to clean a fish tank.  Not sure if the same audience will be watching both of those videos though.

Another study had some interesting findings on when people are watching online videos and their effect on closing the sale.  Sunday is apparently the best day of the week for consumers to watch product videos.  Also, when people are shopping online, they have a much higher conversion rate for actually purchasing the product if they watch a video about it.  In fact, people who watch a product video are 160% more likely to purchase than someone who does not watch a video.  Video looks to be a strong closer as well and is very effective when the customer is furthest along in the decision making process to make a purchase.  To borrow a line from Glengarry Glen Ross, if "coffee is for closers", then we should pour a cup for online video.

Category: None
Tags: video production, video, best video production, corporate video, internet video, website video, madison video production, mobile video, online video, streaming video, video editing, viral video, web v, web video, video production experts, madison wisconsin, produce video, sales marketing, social media, tweedee productions, hd, hd video


.(JavaScript must be enabled to view this email address) | Sep 06, 2017

Mainly online video audience prefer efficiently-shaped video over content “produced by amateur.” However, the segment that do utter a favorite for unpaid content or say they like both genre uniformly is great, and those who are among the mainly popular viewers by advertisers (men ages 18-29) are the most probable to articulate a favorite for unpaid video.

Leave a comment...

← Previous Post Next Post →

Recent Entries




youtube writing wisconsin winning wi website video website web video web v viral video video production experts video production video p video newsletter video editing video vacation twitter tweedee productions tweedee media tweedee tv commercial true detective training video television technology streaming video storytelling storytellers sports social media sales recovery promotional production producer price post production photography photographer packers football packers p2 online video online onine video newsletter networking music movie motion picture motion graphics moti mobile video media marketing madison, wi madison wisconsin madison video production madison llamas with hats linkedin internet video internet independent high definition hd video hd hawaii green bay packers green bay graphics gopro football facebook editor editing economy e-mail marketing dvd authoring dvd dumb ways to die dslr digital marketing creative corporate video content communication comedy coffee business management business development business broadcast blog blessing best video production animation advertising a