Published November 24, 2010 by Mac Chorlton
Anyone who tells you that you need to make a “viral video” is not giving you good advice. We’ve produced hundreds of videos here at Tweedee Productions and the only one that has truly gone “viral” did so by sheer luck.
A few years ago, we produced a short video feature about the annual Turkey Testicle Festival in Huntley, Illinois. We posted the video to YouTube and it got about 200 hits in the two years it was up. Then last November, some national blogger looking for something to write about leading up to Thanksgiving stumbled across our video and posted a link on their blog. From there, the video started getting passed on, forwarded on, re-posted, etc. Suddenly, I was receiving e-mails from people in Florida, California, and Colorado with links to our video. The video has now been viewed more than 1.2 million times (truly a viral video with those kind of #’s). But aside from posting it to YouTube, we’d done very little to promote this particular video.
In fact, most videos that go viral do so under similar circumstances to ours. So basically, there is no guaranteed method to create a video that will go viral, and anyone who tells you they can help you make your video go viral is probably not leading you down the right path. A true “viral video” is a rare phenomenon, but a video doesn’t have to go viral to be effective. A recent video we produced about a new medical device is being distributed to a targeted audience of physicians and health care administrators. Going viral would not necessarily benefit this particular company but showing the video to specific people with the means, the authority, and the need to purchase the device does provide a huge benefit. The company just received FDA approval to officially sell their product. However, they’ve been out showing the video to potential clients for almost two years so they’ve already laid the groundwork for a successful product launch.
However, if you still have your heart set on trying to create a viral video, just follow our successful blueprint:
1) Tie your video into a National Holiday
2) Feature people eating some sort of fried avian testicles