Published June 23, 2009 by Gregg Schieve
Steve Donovan on vacation in Pennsylvania>
Ironically, just before Steve left, I stumbled upon a great, web based video marketing campaign for the state of Pennsylvania. It includes a series of videos based on one man's search for a woman he's had a crush on since vacationing in Pennsylvania as a teenager. The main character, Peter Arthur (PA - get it?), travels throughout the state looking for Meg, a waitress who served him the best piece of shoofly pie he's ever had. I think he's a little in love with Meg, too. The videos are a great example of a clever, creative and entertaining way to get noticed on the web. I give the state of Pennsylvania a lot of credit for going with this rather unique approach. Just before Steve left I sent him the link to the Peter Arthur videos. I hope he took the time to watch. Otherwise, he'll probably get stuck listening to an old high school buddy he barely knows talk about all of his ex-wives instead of enjoying his Pennsylvania vacation.
I'd hate for him to miss out on a piece of shoofly pie. Or a look at Meg.