Published December 17, 2010 by Sandy Kowal
a friend pointed some research out to me... The Nielsen Norman Group, a consulting firm whose founder was deemed by the New York Times to be “the guru of Web page ‘usability,’” has done extensive research into what makes websites successful:
1)nothing higher than a sixth-grade reading level on the home page
2)more “scannability” — highlighting, color-coding, bullet points
3)one idea per paragraph. but maybe the most interesting bit was if you're trying to reach young people
they don’t have the reading ability, patience or research skills to successfully complete what they set out to do online. kids now-a-days have a very different learning style. they don't read, they watch - tv, youtube, web video. my take-way (from reading all those words): the best way to reach your online audience? VIDEO. no one, if you're 8 or 80, wants to spend tons of time wading through a boatload of verbiage. get my attention, get to the point and don't waste my time. we tried this experiment with the tweedee productions website. instead of a bunch of words, we did videos, lots of videos. we kept them short, interesting (in my opinion) and entertaining. we tried to eliminate as many written words as possible.
some of our clients have seen the light. they've started doing video newsletters instead of emailing newsletters full of words, articles and clip art. the vnl allows them to highlight their important industry news and map out articles of interest that drive clients to their website for all the details. with the holiday season upon us.... instead of bogging up your snail mail with cards you'll toss in the trash, we're sending out this video greeting. no natural resources wasted. its short, sweet and filled with the spirit of the season.
happy holidays. now if you'll excuse me, i have to get back to my youtube.