Published February 15, 2011 by Mac Chorlton
“Don’t say the old lady screamed. Bring her on and let her scream.” – Mark Twain Maybe “scream” is too strong of a word to use for my purposes, but are you using on-line video to “loudly proclaim” the story of your business, organization, or message? Video combines sight, sound, motion, and emotion to create a message that helps you connect with your potential clients and customers. Video allows you to tell a deeper story and has a more powerful impact.
Consider this: - 75% of C-Level Executives say they watch work-related videos on business websites at least once a week (Forbes/Google Survey) - YouTube is now the #2 search engine trailing only Google (comScore Internet Survey) - Videos that are run through a simple search engine optimization program are 53 times more likely to end up on “Page One” of a search engine result than just a text-only webpage (Forrester Research Study) A short video (up to three minutes is an accepted norm for website videos) can help you tell your story in a direct, concise, and powerful way.
In keeping with that theme, I’ll keep this blog post short because Twain also said: "The more you explain it, the more I don’t understand it."