How to Create Hype with Viral Video

I'd like you to get to know "Gentlemen Broncos". This film is coming out in October and it looks very funny. It has drama, comedy and great visuals. I don't get to movie theaters a lot, so watching trailers and finding out about films typically are done online. The trailers not only tell a story but they lead to creating opinions. They help build anticipation for the movie event! Hazzah! Buzz is built! Like movie trailers, you can build HUGE buzz by making a video invitation viral. People pass it around, they tweet it, they facebook it, and so on. But it should have the right elements. I believe that there are a bunch of viral videos that get hype created and we can learn from movie trailers!

1. Know your voice. If you don't have footage or photographs, you can make a short film that gives you the "flavor". When "Spinal Tap" was originally teased, they didn't want to give away the joke, so they ran this trailer.

2. Keep it simple. It's easy to throw every message in the world into a teaser but the great ones know how to produce indelible images that stick with you.

3. Create contrast. I used to work for an agency in Kansas City and the president of the company used to tell media buyers to place our client's spots where they could not only target the market but also create CONTRAST. It helps bring attention to your very effective message. In 2000, "X-Men", "Gladiator" and "How the Grinch Stole Christmas" were big movies that had blaring, super sonic speed trailers. Meanwhile, M. Night's trailer for "Unbreakable" was simple and quiet while it slightly unfolded the mystery of Bruce Willis' character. I distinctly remember seeing this trailer and being stunned.

4. Call to Action. I made this trailer for a buddy of mine who was competing in this year's Ironman Wisconsin. I started off without pulling any punches, "MARK YOUR CALENDARS". And the end gave you the date. Bookends.

5. Have Fun with It. Mock your competition. Have fun with what you're doing and who's part of it. Make fun of your own business. If you're not enjoying it, then it will show in your work.

Viral videos create stunning visuals and make things real. It makes me wonder why we don't do this more...? I've made a few and they've done a great job at making an event come to life. Here's one last video that I created for The Aquathon racing series.

 Donovan Delivers Viral Video for Tweedee Productions>  Donovan Delivers Viral Video for Tweedee Productions

Category: Video
Tags: viral video, movie, moti, motion picture, storytelling


Leave a comment...

Commenting is not available in this channel entry.
← Previous Post Next Post →

Recent Entries




youtube writing wounded warrior wisconsin wi website video website web video wausau viral video videographer video production madison wi video production experts video production video newsletter video editing video vacation uinversity of wisconsin twitter tweedee productions tweedee media tweedee twee tv trailer testimonial television technology teamwork storytelling storytellers st. vincent de paul social media sales marketing sales rock county production producer photography photographer panasonic online video online newsletter music movie motion picture motion graphics mobile video message marketing vlog marketing mark madison wi video productions madison video production madison linkedin janesville internet video internet history high definition hd video hd happy new year graphics google football film facebook entertainment editor editing economy e-mail marketing dvd authoring dslr documentary digital marketng dane county creativity creative corporate video commercial college camp randall camera business management business development business buiness development broadcast branding blog best video production art animation advertising 3d