Published July 14, 2009 by Mac Chorlton
Blogs are actually one of the most popular ways to discover video on the web. In fact, a recent study by TubeMogul found that 44% of all online video is viewed after initially being discovered through a blog. The study also found that 45% of video views are the result of a direct navigation to a video site (i.e. going to YouTube and running a search or clicking around the featured or related videos). So really, unless someone is specifically looking for your particular video, or a specific video category, then one of the best ways to get exposure for your video is to get coverage in the blogosphere.
A video interview with David Burch from TubeMogul further explains the results of the study (Hey I just provided a link to online video in my own blog. How 'bout that!!!). But basically, the study shows that blogs are the biggest referrer of on-line video views. So if I include a link in this blog to our recent video of the baby falcons nesting in the Madison Gas & Electric generating station then more people are likely to see that video. Or if I blog about the video we produced for the innovative FlameDisk product as an alternative to traditional charcoal then that video should also get more exposure. Come to think of it, if I blog about the video we created for Thrive that promotes the incredible regional advantages making the Greater Madison area a great location for business and pleasure, then the video should be seen by more people. Then again, maybe I should blog about the public service announcement we created to help educate the public about the new simplified method of compression-only CPR so more people can learn about this new procedure.
Hmmm… Maybe there’s something too this blog thing. Hopefully, it will catch on someday.