Published May 21, 2013 by Dan Presser
I’ve never been one who believes in reading my horoscope. It always seems kind of like a “something for everybody” read. I mean how many times can “an unexpected but welcome financial windfall lead to some long-desired changes in my living situation?” In the words of my long-since-passed grandma, ”Sounds like a bunch of hooey!” But, go ahead and call me a hypocrite… Why? Because, I’ve always been a sucker for a good fortune cookie message.
There’s one taped to the base of my desk light right now. Ironically, its text encompasses the very reason I like fortune cookies (other than the fact they combine two of my favorite activities, eating and reading.) It says, “Four basic premises of writing: clarity, brevity, simplicity and humanity.” Obviously, based on this blog post, those words are a lifelong quest.
Isn’t that the beauty of the fortune cookie, though? They’re a thoughtful and concise message to live by. They’re a nice little surprise inside a simple but tasty cookie container. And, finally, they’re a great reminder of how we like to approach telling a story with video: Keep it clear and simple, don’t bog it down with too much jargon, and leave them with a surprising little nugget of humanity.
This video by Writer/Director Marko Slavnic is a great example.
That’s one loaded cookie!
Now, in the words of another fortune cookie message I saved, “Go ahead with confidence.”
Some cookies are better than others…