Published October 27, 2009 by Steve Donovan
That's the title of a comedy album and television special from Steve Martin. He has this one line in the special where he says, "Hey Socrates, what is truth? Socrates, what's the nature of good? Socrates, what should I order? Socrates, what are you having? No one ever says, 'Socrates, that hemlock is poison!'"
Informing somebody of truth or facts are, many times, overlooked or assumed. I'm taking time now to let you in on a television secret. Comedy is not pretty. It's a difficult, ugly thing that's tough to master. How many times have you witnessed stand up comedy that makes you want to flip the channel or simply leave? Ugh. It's not just a game changer for the audience but it can hurt your message. In our business, I've seen car dealers, retailers, etc. try and inject comedy. I give them credit but it's an ugly business.
My advice: Unless you got a brilliant idea that you're willing to gamble, don't do comedy.
Steve Donovan, Senior Editor & Janitor>