Published May 26, 2009 by Dan Presser
If this blog were one of those fancy award shows and Tweedee Productions won a statue, two things would be true. Number one: our staff would look swell standing around the podium. Especially Gregg. He'd be wearing black leather high-top Chuck Taylor's with his Pierre Cardin formal wear. Number two: I would thank the internet for performing CPR (or, CCR as we recently learned) on concise video storytelling.
Sure, there's a lot of goofy (and fun) short videos on the web - pet tricks galore, humans getting attacked by pets, and an abundance of automobiles getting crashed by humans whose pets do tricks. But, I digress. My point is - with the boom in video on the web and, increasingly, mobile platforms - more of the people we work with value a well-crafted two- to three-minute visual story. That's perfect because it's one of the things we do best here at Tweedee. I'm talking about unscripted, true-to-life storytelling. At the core of the story, one, or a few people, talking about their company, their organization, or their latest adventure - in their own words. Interwoven with those words: real life action and engaging graphics produced in a compelling and thought-provoking manner.
Dan Presser basks in the glow of internet video>
Internet and mobile viewers expect a video to get to the point and show them something REAL. They don't want another marketing pitch. Don't get me wrong. There's planning before the shoot. Locations, ideas and themes are discussed. But, when it all comes down to it - the internet has given the people we work with the right to share their story like no one else can. And, they can tell it with an economy of words and money. (That's another blog altogether)
So, the winner is...your story. We're just thankful to be at the podium to help you share it.