Published September 29, 2009 by Sandy Kowal
as we enter the brave (and not so new anymore) world of social marketing you may find yourself asking, "what's the point?" i guess the point is - "get to know me." this is your opportunity to reach out to your current clients and find new ones. lets look at a few ways you can reach out.
1. video on your web site. this is probably the most effective way to show who you are and what you are about. it's easy to get video on your website. tweedee productions recommends an episodic approach: send out a monthly or quarterly video newsletter or profile piece about your business or clients. its not a hard sell as much as its a reminder that your are still around and doing great work. make sure to tell your story in your own words. it's a perfect chance for you to show your fun side, that you are an expert in your field or for new clients to meet you & see your work. the badger chapter of the american red cross does a good job of reminding their friends they are doing good work year round. once you have video on your site think about how to place that video on other sites. if you have a product or service that needs to reach a specific audience tweedee productions can help you find those sites and we can help you determine the type of storytelling that may be the most effective there. a little bit of research can go a long way. take a look at this video for inspired bicycles. it went viral shortly after hitting youtube and some bike specialty sites. what does it say to you about their bikes? cool? freedom? self-expression? or does it just leave you feeling amazed & inspired?
2. blog. yes - blog. don't complain about the time it takes to blog - just do it. make it your space to be and expert in your biz. make it fun. make it serious. just make it you. this is something you have complete control over - your thoughts. share them. your current and future clients will read it. believe me, people you don't know will read your blog. its amazing how far the blogging world reaches. use it effectively and regularly and it will work for you.
3. FB, twitter & linkedin. you may already have personal accounts on facebook, twitter and linkedin, but don't forget about your business. set up facebook fan pages and/or friend pages, a twitter biz account & a linkedin biz page. updating them won't take a ton of time if you use the right tools. tweedee productions can help show you how. ok, you have the basics.... now get out there and build relationships, build trust and build your bridge to new clients. give us a call today - we'd be happy to help you get started.