How to Choose a Video Production Company

I've been doing some extensive research lately on the video production providers in our market. Boy, there are a lot of us aren't there? A simple Google search of "video production madison wi" will lead to more than 20 production companies in the Madison market within the first five Google pages! Entry into the field has never been more affordable. A few thousand dollars will get you a decent camera, support gear, lights and an editing system. Add a little talent, knowledge, skill and viola! you're a "production company". Brings to mind the old saying that if it was easy, everyone would be doing it.  Kinda feels like everyone's doing it these days. All you need is a cool name (I've often thought that if you add "productions" to the end of any other combination of words, it sounds cool. Try it - Rotten Egg Productions.  Well, maybe not.) Anyway, were was I? Yes, the state of video production in Madison, Wi, ca 2015.

So, how does someone pick a video production company that is right for them? What are some of the things to look for and consider? After all, you have several choices!


Here are a few things to consider as you make your choice:

  •   Define why you need a video. What is the goal of the video? What do you want it to do? Who is your audience?
  •   What type of video do you need produced? A TV commercial? A client testimonial? A story about your company or organization?

Most of the production companies in Madison are "generalists". That is we are all able to produce video reasonably well in many different styles or genres. Some of us have more expertise in certain areas such as TV commercials or a long form story. A look at the videos on our websites will give you a pretty good idea of what we're good at (or not!).

Other things to consider:

  • How experienced are the video companies you're considering?

Just because someone is young does not make them less talented. There are many young, talented practitioners of the video arts in our industry. However, talent does not always make up for a lack of experience. Experience teaches you things like what looks good to the human eye might not look good through a video camera.

  • Will they deliver the goods?

Ultimately, a video production company is a business. We must service our clients. We must deliver what we say we are going to, on time and on budget.


We at Tweedee Productions pride ourselves on staying relevant in this industry. We keep up on the latest production styles, technology and business environment. We try to keep our website fresh with information and our latest productions. We practice what we preach - that websites need to use video effectively to be current and engaging.

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Tags: website video, madison video production, video production

Comments

.(JavaScript must be enabled to view this email address) | Jul 04, 2016

Nice blog and effective things which will help to choose the video production company. Thus, there are lot of factors which has to be taken care of while choosing but the most important thing is that the name of the business should be very catchy so that it will help to grow your business. Great job !!!!!

Regards
Michael Rader
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.(JavaScript must be enabled to view this email address) | Dec 07, 2016

I agree that you would want to consider how long a video company has been in business. I would imagine that finding someone who is experienced with the things you are doing would be good as well. I’m looking for a cinematographer so I’ll have to consider their experience before I hire anyone. http://lieberfilms.com/contact/

.(JavaScript must be enabled to view this email address) | Mar 20, 2017

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.(JavaScript must be enabled to view this email address) | Jun 21, 2017
.(JavaScript must be enabled to view this email address) | Jul 17, 2017

The most important thing while choosing a video production company is to watch their work portfolio before giving them a green signal to work for you. this article is very helping especially for those who want to run a successful business. Thanks Gregg for sharing it
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.(JavaScript must be enabled to view this email address) | Sep 19, 2017
.(JavaScript must be enabled to view this email address) | Sep 28, 2017

Great advice of defining why you need to have a video produced. That would help with the quality and message delivered in it. My brother is wanting to get a video created for a marketing campaign. I’ll have to share this with him.

.(JavaScript must be enabled to view this email address) | Oct 17, 2017

Thanks for going over some things to consider when getting a video production company. I’m glad that you mentioned that you should learn more about the experience that the company has, especially since it can teach you things. I’m kind of interested to learn more about the kind of experience you should look for, like if you should see if they have experience with a project like your’s or something like that. https://artreelsproduction.com/

.(JavaScript must be enabled to view this email address) | Jan 27, 2018

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.(JavaScript must be enabled to view this email address) | Feb 01, 2018

Nice but it is important to know how much can they make you by their marketing as well. If a production company can’t offer a video which can be a marketing material then what is the use of that video?
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.(JavaScript must be enabled to view this email address) | Feb 08, 2018

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.(JavaScript must be enabled to view this email address) | Feb 27, 2018

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.(JavaScript must be enabled to view this email address) | Mar 09, 2018

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.(JavaScript must be enabled to view this email address) | Mar 14, 2018

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.(JavaScript must be enabled to view this email address) | Mar 16, 2018

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.(JavaScript must be enabled to view this email address) | Apr 05, 2018

I do agree that it’s important to consider how experience is the video production company that you’re interested in because experienced video production companies know that there are things that might look good to the human’s eyes but won’t look good through a video camera. My sister is dreaming of owning a business in the future. She once told me that she wanted to increase her audience by hiring a video marketing production company that can help her increase her brand’s exposure. Since she wanted an eye-catching video production project that will touch more people, it will be beneficial for her to hire a video marketing production company that’s expert in what they do. Thanks! http://www.reelpromos.com/videos.html

.(JavaScript must be enabled to view this email address) | Apr 06, 2018

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.(JavaScript must be enabled to view this email address) | Apr 11, 2018

These are some fantastic questions, particularly the one about what the goal of the video is. After all, you want to figure these kinds of things out before you go looking for a video production company. That way you can make sure that they have the skills you’re looking for to help you pull off your project. https://gear6productions.com/services.html

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